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The web site goengo.co.uk states the following, "ENGO Blister Prevention Patches How do they work? Running, Walking, Any Sport GoENGO." We noticed that the website said " Keep on going without the painful interruption of blisters." It also said " Ndash; by dramatically reducing friction. Ndash; applies to inside of footwear, NOT to the skin. Ndash; proven to last up to 6 weeks or 300 miles. Ndash; just peel, press down and you are ready to go! Ndash; we guarantee it. Just Say NO to Blisters! ENGO patches have many uses . All sports footwear, walking and hiking boots." The header had effective blister prevention using engo patches as the highest ranking optimized keyword. This keyword is followed by blister relief, long-lasting durable patches, and foot pain relief which isn't as urgent as effective blister prevention using engo patches. The other words goengo.co.uk used was foot care.